Ecommerce industry
Ecommerce Video Marketing from Customer and Product Data
Use commerce data to make customer videos more specific than a generic campaign asset.
Significant Figures helps ecommerce teams turn product, order, loyalty, and customer fields into personalized video assets for recaps, launches, lifecycle moments, and loyalty education.
Use cases
Ecommerce video moments
Customer recap
Show order history, favorite categories, loyalty status, or milestones as a short customer story.
Product story
Use product attributes and campaign context to explain why a collection matters.
Program education
Make points, tiers, rewards, or benefits easier to understand.
Data sources
Commerce data that can power the story
Name, category preferences, lifecycle moment, and loyalty context.
Products, categories, purchase milestones, or customer history.
Collections, categories, or team selected product details.
Data fields
Ecommerce fields that shape the video
customer_namePersonalizes the opening.
product_nameAnchors the story in a real item or collection.
categoryGroups products into a readable narrative.
order_countShows loyalty or repeat-purchase context.
loyalty_tierExplains current status or next benefit.
campaign_contextConnects the video to a season, launch, or offer.
How it works
Workflow for ecommerce teams
Choose the customer moment
Recap, product launch, loyalty update, or lifecycle education.
Prepare commerce fields
Use approved customer, product, order, and loyalty data.
Create a video asset
Use the finished asset in your existing customer channels.
Where Significant Figures fits
Significant Figures works best with prepared commerce data today. Your team controls the source data, review process, customer channels, and any product or offer decisions.
FAQ
Is this a store app?
This industry page is broader than any single commerce platform. It focuses on prepared product, order, and customer data.
Does Significant Figures send customer messages?
Significant Figures creates the video asset. Your team decides how that asset is distributed.
Is this only for DTC brands?
No. The same pattern can fit marketplaces, subscriptions, retail loyalty, and commerce teams with structured customer data.
Related pages
Keep exploring
Next step
Build better customer stories from ecommerce data.
Join early access to explore data-backed ecommerce video workflows.
